Sonia Rykiel for H&M Underwear Collection Launch Video

From the launch of Sonia Rykiel for H&M Underwear Collection, here is the video from the night of spectacle. Without doing anything within ‘the box’ Sonia Rykiel has geese and marching bands, suspended beds, models on fixed gear bikes and horse. So, yeah, pretty epic. Interviews within the video include Bai Ling, models backstage and […]

From the launch of Sonia Rykiel for H&M Underwear Collection, here is the video from the night of spectacle. Without doing anything within ‘the box’ Sonia Rykiel has geese and marching bands, suspended beds, models on fixed gear bikes and horse. So, yeah, pretty epic. Interviews within the video include Bai Ling, models backstage and Jean-Paul Gaultier.

Sonia Rykiel for H&M from Hintmag.com on Vimeo.