The beautiful campaign for the Something Else by Natalie Wood, Summer 2012 collection – ‘Submerged’. This season, Something Else takes a mystical underwater journey alongside a superhero of the marine world, exploring the vibrant, magical existence of the ocean. Playing homage to iconic Australian artist Ken Done, Something Else art director, George Barnes, takes Done’s widely […]
Something Else ‘Submerged’ Summer 2012
The beautiful campaign for the Something Else by Natalie Wood, Summer 2012 collection – ‘Submerged’.
This season, Something Else takes a mystical underwater journey alongside a superhero of the marine world, exploring the vibrant, magical existence of the ocean.
Playing homage to iconic Australian artist Ken Done, Something Else art director, George Barnes, takes Done’s widely renowned coral reef paintings (spanning from 1978 to 1990) and digitally remixes them, adjusting colours, contrasts and using repetition to create a new take on this symbolic art, very much reflective of a new age aesthetic.
The campaign was shot by Pierre Toussaint and styled by Peter Simon Phillips.
Lorin Askill’s film for the collection can be viewed here. Australian model Anja Konstantinova plays the central heroine in Lorin’s flm in which he wanted to create a feeling of complete immersion. The aim of the piece is to transport the viewer into an alternate world as if you are plunging into water.
The whole collection can be found on their brand new website
