Pringle Of Scotland, founded in 1815, has been the traditional knitwear darling of Britain for years now and it seems only natural for the cashmere crazy company to push their image into the ‘fresh, bright and young’ fields of the fashion world to spruce up their Spring/Summer 09 Campaign. Using three born and bred […]
Pringle of Scotland New Campaign Direction
Pringle Of Scotland, founded in 1815, has been the traditional knitwear darling of Britain for years now and it seems only natural for the cashmere crazy company to push their image into the ‘fresh, bright and young’ fields of the fashion world to spruce up their Spring/Summer 09 Campaign. Using three born and bred British ‘it’ girls, Pixie Geldof, Lydia Hearst, and Daisy Lowe, the new season will be getting the attention of a younger crowd, much to the likes of Creative Director Clare Waight Keller of the black-and-white Steven Meisel images. “What I like is that there is a reality behind it. These girls are friends and were not just pulled together for an ad campaign.”
