My Sugarland

With ten years experience in the fashion industry stylist Zoe Lem never believed in the ‘wank’ of the fashion world and therefore wanted to showcase her individual taste through her very own store. And that she has just done. Opening a wonderous little boutique on the cusp of Kings Cross and close enough to Shoreditch sits her new venture ‘My Sugarland‘, filled with never-find-again vintage pieces that Zoe has chosen herself alongside up and coming London labels and graduates. The store has a beautiful fit out each corner its own personal style and feeling. I love it. I wanna go.

Have a look at the pics from inside after the jump and get the full rundown of the store here at Dazed Digital.