JW Anderson has unveiled his debut line for Topshop with a new lookbook. Featuring apparel, footwear and stationary, the Irish-born designers range bridges “craft and modernity” and was apparently heavily inspired by his own ready-to-wear collection. Speaking to Vogue, the designer says:
“For me, Topshop is integral to London Fashion Week… It’s everything that sums it up. I have worked on this collection with my sister in my mind, because I wanted it to be accessible. I feel like we are at a time where we want a fanfare; something fun, accessible and easy. I approached it in the same way I do all my collections. It was unique and has some really iconic pieces. I wanted it to be the idea of what a JW Anderson store could be.”
“I think it still has the same story-telling element,” he explained. “It’s for the same girl and is based upon the same idea. I feel collaborations should be a reflection, not something that veers off into another zone. The high street and the luxury market are inherently close. Without one the other doesn’t exist. I feel like that is modernity now.”
The collection will be available in Topshop stores from 14 September, to coincide with London Fashion Week.
source- huhmagazine