Inland Empire

INLAND EMPIRE, by Zoe Ghertner, styled by Mel Ottenberg, for 032c Spring Summer 2014 issue. My obsession with Zoe Ghertner’s work deepens as she continues to make images that spark our senses alight; sweet citrus fruit you can almost smell, and that zing up your nose from the Fanta bubbles is in there too, freshly […]

10348520_10152400129216294_6780955015144658418_n

INLAND EMPIRE, by Zoe Ghertner, styled by Mel Ottenberg, for 032c Spring Summer 2014 issue.

My obsession with Zoe Ghertner’s work deepens as she continues to make images that spark our senses alight; sweet citrus fruit you can almost smell, and that zing up your nose from the Fanta bubbles is in there too, freshly bitten strawberries that you can imagine tasting in your own mouth – it’s spring on high volume. All those visual hits, paired against American styling cliches: 70s skater tees, the Carharrt logo referencing the workingman-style, and star and denim pieces tipping their hats at the all-American cowboy. I love it.

10300222_10152400129416294_3343963867487079400_n

10334288_10152400129456294_5928216341397137651_n

10417521_10152400129326294_1131365472475887102_n