Bloodorange In Store Editorial 2012-13

You know sometimes when you walk into a store and it smells good, it looks good, you love every piece on the rack and you instantly want to live there. Yeah. I had this when I stumbled upon the Bloodorange in Sydney a few years back. They do a beautiful job of creating an overall aesthetic for their brand. Im hooked.

Here is their latest editorial shot inside their store and also you can peek at their behind the scenes shots with photography team WILF here.

Bloodorange comment; “We had Myf playfully fluttering about the store like a curious little bird. Perched upon or swinging off the hanging rails & resting beneath the counter. We love the result & hope you enjoy the images.”