It’s every street photographers dream to collaborate with high fashion brands one day, so this collaboration really struck out to me as a defining point in this street photography crazed time. Online ‘what are you wearing today’ site Lookbook.nu have been invited by enormous chain store American Apparel to create a book of everyday people […]
American Apparel x Lookbook.nu Collaboration Look Book
It’s every street photographers dream to collaborate with high fashion brands one day, so this collaboration really struck out to me as a defining point in this street photography crazed time. Online ‘what are you wearing today’ site Lookbook.nu have been invited by enormous chain store American Apparel to create a book of everyday people wearing their favorite American Apparel basics.
American Apparel state, “we were intrigued with LOOKBOOK when it first came out, which led us to eventually advertise and feature their users on our site. We decided to do a bigger collaboration late last year and as part of it hosted a contest where their members submitted photos featuring their favorite American Apparel pieces. Now there are something like 7,000+ looks of people using our basics. Our 132 favorites became The LOOKBOOK.nu Lookbook by American Apparel.
What’s so crazy about this lookbook is that’s almost entirely shot by someone other than us. We brought out 3 winners who got the experience of modeling for our creative team in Los Angeles (they’re on the cover and centerfolds) but what we really tried to do was use our designers to put a spotlight on the great creative work of these users. It’s a collection of 77 creative people who each have their own way of styling and interpreting our garments. That’s what we wanted to show”.
See the lookbook here..
Watch the video below!
