After years in the fashion & textile industry locally and abroad in Japan, Francie was born from a desire for luxurious knitwear that is also low impact. Beautiful design that happens to be transparent, sustainable, and ethical…
A still life – Francie
Designed in Tāmaki Makaurau, Francie’s knitwear is made from premium yarns and crafted in small, ethically certified factories in Melbourne & here in Aotearoa. The focus is on natural fibers that breathe with you and designs that move with you between occasions, seasons, and years. The new collection for AW23, “A Still Life”, is a collection of wardrobe cornerstones.
A title with layered meaning – “A Still Life” speaks to Francie’s slow and considered design practice, nods to their background in fine art, and is a hope for a life with more moments of stillness.
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Photography Ilsa Wynne-Hoelscher Kidd
Art direction Anna Woodruff and Ilsa Wynne-Hoelscher Kidd
Model Rosie Graham
HMU Lily Swan
Lighting assistant Ethan Wright
Styling assistant Luisa Marrollo
Shot at Tamale Studios.